They seem to have new launches almost every week, and release limited edition products and gift sets at Christmas. Next came I ❤ Makeup, best known for their Too Faced inspired heart-shaped baked blushes and highlighters, then Freedom Makeup (a brand centered around affordable products aimed at makeup artists). More recently I ❤ Obsession has popped up in Boots, and now online – an affordable way to create your own personal palette (although, unlike other similar systems, the pans still work as singles) including powder eyeshadows, blushes, highlighters, cream contours, strobe balms and even lipstick pans, along with a stunning array of instagrammable palettes including yellow and rose gold.Īs well as the brands above, TAM Beauty have brought out a collaboration line with Katie Price, collaborated on a palette with British Beauty Blogger, and started stocking skincare and haircare lines on their website. Their first brand launch was Makeup Revolution London – touted as a makeup brand with high quality products at a reasonable price. A group of companies grown by Mister Makeup himself Adam Minto, the brand has gone from strength to strength over the last 5 years. If not, you’ve probably been under a rock.
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